Customer Data Security in Call Centers: Best Practices for Compliance
Call centers handle a wealth of sensitive customer information daily, making data security a top priority.
Sept. 25, 2023, 2 min read,
Brian Driver, a radio station manager, found himself in an exasperating situation when he needed to rebook his flight home from a business trip in Denver, as reported by The Wall Street Journal. His ordeal began when he attempted to change his flight through the airline's mobile app and website but encountered technical difficulties.
Subsequently, he called American Airlines' customer service center, only to be informed that he would have to wait for a callback, which was estimated to take a staggering eight hours. Eventually, he managed to connect with an agent through the airline's chat platform, but even then, selecting his desired seats proved to be a challenging task.
Undeterred, Driver tried calling the airline again the following day, only to be advised to call back later due to heavy call volumes. His persistence led him to make yet another attempt the next morning, resulting in a grueling three hours and 45 minutes spent on hold. Eventually, Driver's frustration reached a breaking point, prompting him to embark on a 45-minute drive to Denver International Airport to rebook his seats at the ticket counter.
Driver vented his frustrations, declaring, "This has been by far the worst airline call center experience I've ever had," to The Journal.
American Airlines responded by acknowledging that extended hold times in mid-June were primarily due to weather-related issues and air traffic control challenges, which represented the airline's lengthiest hold times in several weeks. They attributed Driver's particular ordeal to a combination of these challenges and an anomaly in his booking.
The airline reassured customers, stating, "Our hold times for all customers are now significantly lower than they were in the middle of the month. To support high summer demand, we welcomed hundreds of additional reservations agents this spring in anticipation of the season."
As for Driver, attempts to reach him for comment were unsuccessful at the time of reporting.
Driver's experience epitomizes the frustrations faced by travelers this summer amidst a surge in flight delays and cancellations. Airlines are grappling with the resurgence in travel demand and the resultant surge in passenger numbers.
The situation faced by Driver is reflective of a broader trend in the United States, where airlines collectively canceled no less than 35,000 flights between June 16, the date of his initial call, and the conclusion of the Juneteenth long weekend. While various factors contribute to this ongoing issue, persistent staff shortages across the industry, stemming from mass layoffs during the pandemic, have left the aviation sector ill-prepared to handle disruptions caused by adverse weather conditions, technical glitches, or surging passenger demand.
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